Visual identity and brand standards for bundleIQ and Alani products.
Version 1.0 — December 2025
The bundleIQ wordmark is set in DM Sans Bold. Always maintain clear space around the logo equal to the height of the "I" in IQ.
Always lowercase "bundle" and uppercase "IQ". Never write as BundleIQ, Bundleiq, or BUNDLEIQ.
Do not use the logo smaller than 80px wide for digital or 0.75" for print.
Maintain padding equal to the cap height of "I" on all sides.
Dark is the foundation for UI and primary buttons. Purple signals AI/Alani. Product accent colors differentiate Hub, Connect, and Insights.
Core Brand Colors
Dark
#252B40
RGB: 37, 43, 64
Primary buttons, headers, foundation
Purple
#5558E3
RGB: 85, 88, 227
AI/Alani accent, links, gradient end
Teal→Purple Gradient
#1BA8AD → #5558E3
bundleIQ Master Gradient
Corporate marketing, hero sections
Product Accent Colors
Teal
#1BA8AD
RGB: 27, 168, 173
Alani Hub accent
Coral
#E07A5F
RGB: 224, 122, 95
Alani Connect accent
Gold
#C99A2D
RGB: 201, 154, 45
Alani Insights accent
Text Colors
Primary Text
#252B40
RGB: 37, 43, 64
Headlines, body text
Secondary Text
#5a5f6d
RGB: 90, 95, 109
Descriptions, supporting text
Muted Text
#7d8291
RGB: 125, 130, 145
Captions, placeholders, labels
Background Colors
Primary Background
#FFFFFF
RGB: 255, 255, 255
Main page background
Secondary Background
#f5f6f8
RGB: 245, 246, 248
Section backgrounds, cards
Dark Background
#252B40
RGB: 37, 43, 64
Footer, dark sections, CTAs
bundleIQ is the parent brand. Alani is the AI agent that powers all products. Each product has its own visual identity within the Alani family.
The primary bundleIQ gradient flows from teal to purple. Use for parent brand materials and cross-product communications.
Direction: 135° (top-left to bottom-right)
Start: #1BA8AD (Teal)
End: #5558E3 (Purple)
linear-gradient(135deg, #1BA8AD 0%, #5558E3 100%) These two colors appear across ALL Alani products to create visual cohesion and signal "this is part of the bundleIQ family."
Personal knowledge management. For the knowledge in your head and your files. Hub is calm, focused, and trustworthy — a thinking partner for individuals.
Companion Colors
Alani Unifying
linear-gradient(135deg, #1BA8AD 0%, #0D7377 100%) Use for accent elements, illustrations, and marketing. Not for primary buttons.
Hub is a thinking partner, not an overwhelming tool.
Your files, your notes, your way of thinking.
Cut through the noise. Find what matters.
"For the knowledge in your head and your files."
Your personal knowledge agent for docs, notes, and research.
Light Mode
Upload documents, notes, and research. Alani remembers everything and finds connections you'd miss.
Based on your Q3 report and the strategy doc from last week, here are three recommendations...
Heading Text
Body text for descriptions
Muted text for captions
Link text (Purple)
Accent text (Sage)
Secondary (Slate)
Dark Mode
Upload documents, notes, and research. Alani remembers everything and finds connections you'd miss.
Based on your Q3 report and the strategy doc from last week, here are three recommendations...
Heading Text
Body text for descriptions
Muted text for captions
Link text (Purple)
Accent text (Sage)
Secondary (Slate)
Content and community. For the knowledge out in the world. Connect is vibrant, collaborative, and premium — a platform for publishers and communities.
Alani Unifying
linear-gradient(135deg, #E07A5F 0%, #C45A42 100%) Use for accent elements, illustrations, and marketing. Coral signals warmth and community.
Connect brings people and ideas together.
Your community, your content, your rules.
Monetize expertise. Build lasting value.
"For the knowledge out in the world."
Build AI-powered content rooms for your community.
Light Mode
Create AI-powered content rooms. Your audience asks questions, Alani delivers answers from your expertise.
From the keynote at last year's summit, the speaker mentioned three key trends...
Heading Text
Body text for descriptions
Muted text for captions
Link text (Purple)
Accent text (Coral)
Dark Mode
Create AI-powered content rooms. Your audience asks questions, Alani delivers answers from your expertise.
From the keynote at last year's summit, the speaker mentioned three key trends...
Heading Text
Body text for descriptions
Muted text for captions
Link text (Purple)
Accent text (Coral)
Enterprise intelligence. For the structured data in your systems. Insights is authoritative, precise, and high-stakes — built for professionals who can't afford to be wrong.
Alani Unifying
linear-gradient(135deg, #D4A94A 0%, #8B6914 100%) Use for accent elements, illustrations, and marketing. Gold signals value and enterprise quality.
Built for decisions that matter.
Structured data. Verified answers. No guesswork.
When your reputation depends on it.
"For the structured data in your systems."
AI agents that work with your databases, CRMs, and spreadsheets.
Light Mode
Connect your databases, CRMs, and spreadsheets. AI agents surface patterns and automate workflows.
Analysis complete. Revenue is up 12% QoQ. Three accounts flagged for follow-up based on engagement scores...
Heading Text
Body text for descriptions
Muted text for captions
Link text (Purple)
Authority (Navy)
Secondary (Slate)
Dark Mode
Connect your databases, CRMs, and spreadsheets. AI agents surface patterns and automate workflows.
Analysis complete. Revenue is up 12% QoQ. Three accounts flagged for follow-up based on engagement scores...
Heading Text
Body text for descriptions
Muted text for captions
Link text (Purple)
Authority (Navy)
Secondary (Slate)
Side-by-side view of how each product's visual identity differs while maintaining brand cohesion.
We use two typefaces: Fraunces for headlines and DM Sans for body text. Both are available on Google Fonts.
Turn scattered information into actionable intelligence.
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Weight 300
Weight 400
Weight 500
bundleIQ brings it all together.
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Weight 400
Weight 500
Weight 600
Weight 700
Product UI buttons use Dark (#252B40) as primary. The Teal→Purple gradient is reserved for bundleIQ corporate/marketing materials.
How we communicate: clear, confident, and human. We avoid jargon, hype, and unnecessary complexity.
Say what we mean directly. No buzzwords, no fluff.
"Turn scattered information into actionable intelligence."
We know what we do well. State it simply.
"When your reputation depends on it, you use Alani."
Write like you're explaining to a smart colleague.
"Files, docs, emails, data sources — bundleIQ brings it all together."
We're building for professionals. Sound like it.
"Verified against your sources. Personalized to your data. Secure by default."
Core phrases to use across marketing, product, and communications.
Turn scattered information into actionable intelligence.
Primary tagline — homepage, ads, presentations
When your reputation depends on it, you use Alani.
Trust/differentiation statement — product pages, enterprise sales
Your knowledge agent.
Alani descriptor — product intro, feature pages
Trustworthy. Verified. Personalized. Secure.
Value pillars — enterprise, security-conscious audiences